AI in Advertising: The Real Impact on Paid Media
What AI is changing right now 1) Targeting and bidding Smart Bidding, predictive audiences and intent signals help you reach converters at the right time for the right price. Expect tighter CPAs once your data is clean and conversion signals are strong. Starve it of the right signals and it will chase the wrong users. 2) Creative at scale AI speeds up ideation, headlines, variations and image testing. You can ship 20 versions in an afternoon, then keep only what lifts CTR and conversion rate....
