Privacy Policy

White Tiger Digital Ltd (company number 16805665) (“we”, “us” or “our”) is committed to safeguarding the privacy of individuals who interact with our website, services, and communications. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

1.1 Personal Information
We may collect personal information you provide voluntarily when using our website or services, including:

Name
Email address
Telephone number
Company or organisation details

1.2 Usage Information
We automatically collect information about your interaction with our website, such as:

IP address
Browser type and version
Pages visited
Time and date of visits
Referral sources

This helps us improve our website and deliver a better user experience.

1.3 Cookies and Similar Technologies
We use cookies and similar tools to enhance your experience. You can manage or disable cookies via your browser settings. For more information, please see our [Cookie Policy].

2. How We Use Your Information

2.1 Service Provision
We use your personal data to provide our services, respond to inquiries, and fulfil requests you make, including:

SEO
Lead generation
Paid advertising campaigns
Website and app development

2.2 Marketing Communications
With your consent, we may use your contact details to send information about our services, promotions, and updates. You can opt out at any time.

2.3 Analytics and Improvement
We analyse website traffic and user behaviour to improve our services, website performance, and user experience.

3. Lawful Bases for Processing

We process personal data under the following lawful bases:

Consent: Where you have given clear consent for us to process your data for specific purposes (e.g., marketing communications).
Contract: Where processing is necessary to fulfil our contract with you or to take steps at your request before entering a contract.
Legal Obligation: Where we are required to process data to comply with legal obligations.
Legitimate Interests: Where processing is necessary for our legitimate interests, such as improving our website, marketing our services, or preventing fraud, provided it does not override your rights.

4. Data Retention

We retain personal data only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention periods include:

Contact and inquiry details: Up to 7 years for accounting and legal purposes.
Marketing data: Until you withdraw consent.
Website analytics data: Aggregated or anonymised data may be kept indefinitely for analytical purposes.

5. Sharing Your Information

5.1 Third-Party Service Providers
We may share your information with trusted third parties who support our services, such as hosting providers, analytics tools, or marketing platforms.

5.2 Legal Requirements
We may disclose your information where required by law, regulation, or legal proceedings.

6. Your Rights

Under UK GDPR, you have the right to:

Access and Correction: Request access to, and correction of, your personal data.
Withdrawal of Consent: Withdraw consent for marketing communications at any time.
Erasure, Restriction, and Portability: Request erasure, restrict processing, or receive a copy of your data in a portable format.

To exercise your rights, please contact us using the details in Section 8.

7. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, disclosure, or loss. However, no online transmission can be guaranteed completely secure, and we cannot ensure absolute security.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website. Significant updates may be communicated directly to you.

9. Contact Us

For questions about this Privacy Policy or your personal data, please contact:

White Tiger Digital Ltd
Company Number: 16805665
Email: hello@whitetiger.digital
Phone: 01843 638 088

By using our website or services, you consent to this Privacy Policy.