Question 1

How quickly will paid media generate results?

Accepted Answer

Paid media campaigns can begin driving traffic as soon as they launch. In many cases businesses start seeing enquiries within the first few weeks. The early phase is used to gather data and optimise campaigns to improve performance and reduce acquisition costs.

Question 2

What budget do I need for paid media?

Accepted Answer

Budgets vary depending on your industry, competition and goals. Some industries have higher advertising costs than others. We help define a realistic starting budget based on your market and then optimise campaigns to make the most of that spend.

Question 3

Which platforms should we advertise on?

Accepted Answer

The right platform depends on your audience and objectives. Google Ads is ideal for capturing demand when people are actively searching, while platforms like LinkedIn and Meta help generate demand and reach new audiences. Many successful campaigns combine both.

Question 4

Do you manage the campaigns or just set them up?

Accepted Answer

We provide both setup and ongoing campaign management. Paid media performs best when campaigns are continuously optimised, so we monitor performance and make regular adjustments to improve results.

Question 5

How do you measure success?

Accepted Answer

We focus on metrics that actually matter to your business, such as leads generated, cost per acquisition and return on ad spend. Our reporting shows exactly how your campaigns are performing.

Question 6

Can paid media work for B2B businesses?

Accepted Answer

Yes. Paid media can be extremely effective for B2B companies when campaigns are targeted correctly. Platforms like Google Ads and LinkedIn Ads allow us to reach decision makers who are actively looking for solutions.

Question 7

How much does Google Ads cost in the UK?

Accepted Answer

The cost of Google Ads depends on your industry, competition and the keywords you are targeting. Some industries may see clicks costing a few pounds, while others can be significantly higher. The key is building campaigns that generate qualified leads and a positive return on ad spend rather than simply focusing on click costs.

Question 8

Is PPC better than SEO?

Accepted Answer

PPC and SEO serve different purposes and often work best together. Paid media campaigns can generate immediate visibility and leads, while SEO builds long-term organic traffic and authority. Many successful growth strategies combine both to capture demand across search.

Question 9

What is the difference between PPC and paid media?

Accepted Answer

PPC (pay-per-click) is a type of paid media where advertisers pay when someone clicks on their ad, typically on platforms like Google Ads. Paid media is a broader term that includes PPC as well as paid social advertising, display advertising and video campaigns across multiple platforms.

PPC AGENCY KENT

Stop Paying for Clicks That Go Nowhere
Start Generating Leads That Actually Convert

Stop Paying for Clicks That Go Nowhere

google ads management

keywords and search strategy

conversion tracking

landing page optimisation

campaign optimisation

remarketing campaigns

How We Turn Google Ads Into a Lead Engine

STRATEGY AND RESEARCH

CAMPAIGN BUILD

TRACKING AND LAUNCH

OPTIMISATION AND SCALING

FREQUENTLY ASKED QUESTIONS

What does a PPC agency in Kent do?

How much should I spend on Google Ads?

Is Google Ads worth it for local businesses?

Why isn’t my current PPC working?

Do you only work with Kent businesses?